Why do millions of people save in gold?
Preserver of value
Investment gold is a time-tested means of protection against inflation and a safe haven for securing savings.
Protection from risks
Gold successfully protects its owners against the failure of governments or rulers, or the risk of third parties - state institutions, banks, insurance companies, etc.
Globally acceptable
Gold is universally acceptable worldwide, representing a value respected by all nations and cultures.
Diversification
Gold is suitable for better diversification of the investment portfolio, as it typically does not correlate with stocks, bonds, or real estate.
Simplicity
Investing in gold is a simple and very transparent affair, unlike various financial engineering products.
Real value
Gold has never gone bankrupt in its history, unlike state-issued money, which is backed only by faith in the system and political promises.
High liquidity
Gold trading takes place worldwide, continuously, transactions are settled very quickly, at current market prices.
Independence
Gold is independent of states, currencies, productivity, or creditworthiness. The owner holds his physical gold under his own control.
Tangible investment
Investment gold physically exists; it is a tangible investment, unlike virtual ones and zeros in bank accounts.
Concentration of value
A large value is concentrated in a very small volume. A 1kg gold bar is smaller in size than a mobile phone.
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